The more I offer Jacksonville social media marketing, the more clear 5 factors that influence buying decisions become. I believe it is only 5 and that you need to nail each one. Once you do, you will close every prospect you want to close and be able to nudge those who look like they might be a pain on to your competition!
It’s all about differentiation and risk. And price… but price last! Here’s how I think it all lays out:-
1. Differentiation. How are you better, different, special, unique, smarter, faster, whatever. Can you be clear about this unique selling proposition (USP, often called Unique Competitive Advantage) and can you say it concisely?
2. Value. Does your prospect fully understand the value of your service (or product) compared to competition, and also compared to anything they can find online. Value here in Continue reading
Motivate Yourself in 30 Seconds
It’s easy to motivate yourself when you ask your mind (and heart) the right questions.
A guest blog post from Geoffrey James of Inc. Magazine
Getting motivated is easy. All you need do is “connect the dots” between why you take action and what action you must take next. To do this, you ask yourself nine simple questions.
As you ask, don’t formulate complicated answers. Your mind and heart already know what they want; you’re just tapping into that knowledge.
Here are the Continue reading
Do you, like me, have a hard time defining your own unique selling proposition? I can easily SEE what it is for other people, but not so easily for myself. Until this morning’s breakfast with W. Emerson Brantley.
Emerson is a career-long marketing strategist with a wicked knack for copywriting. You want bums on seats? You want Emerson to market your event. You want to crash a server? You want Emerson zeroing in on the exact customer your product serves, and turning away everyone else. How can you get so MANY MORE of the people that you do want by deliberately turning away those you don’t?